2015 Marketing Resolutions

2014 was a big year for marketing — the desktop computer continued to lose major ground to mobile devices, wearable tech caught on, and crowd sourcing was huge. 2015 is sure to have major gains in the field as well. Here are some of my predictions:

  • Instagram: With over 200 million users this app should be marketing central for any company looking to engage with their customers/clients and most importantly potential customers and clients. Instagram is a fantastic platform to share images of pretty much anything and many companies have not figured that out yet. It is a tool that any small business looking for growth needs to master. I predict that in 2015 we will be seeing a lot more of the promoted pictures popping up in our feed as well as many more companies making the leap to get an Instagram in the first place.

IMG_1791

  • Social payments: Here, I’m talking about both one click purchase capability from sites such as Twitter, Facebook, and especially Pinterest but also peer-peer payments like venmo and more recently, Snapcash. While everyone in my peer group is wary of Snapcash I think as long as companies educated the consumers a little better than a 10 second video, payment systems like this could really take off.
  • Geo-fencing: I think geo-fencing and geo-targeting are really cool concepts and I hope they take off in 2015. While getting promotions into the hands of consumers is the top use of this technology it can also be a powerful tool simply for educating people. For instance, I could be the local high school running a fundraiser at the town’s chipotle. I could put a geo-fence around the largest local employer and send a text to everyone there letting them know about the fundraiser. With something like a fundraiser their success depends on awareness so this would be a great tool to educate people about all kinds of things.
  • Content is King: Shout-Out to Drake for drilling it into my head the last four years that Content is king. This is a concept that not all companies know, but more and more have been warming up to the idea and I think in 2015 the number of companies producing good, native content is going to rise at exponential levels. Everyone can have a huge sale or donate a bunch of money to a local shelter to generate some good PR, but not everyone is capable of producing good, engaging content. In this day and age content is one of the few things that companies can use to differentiate themselves from the competition. I predict in the next year companies will seriously step up their game and make creating original content (owned media) a larger part of their marketing budget. The Oreo Super bowl tweet a couple years ago is a brilliant example of this – it was original, it was timely and it was a hit.

Oreo-dunk-dark-tweet173

What do you think will happen in the world of marketing in 2015?

Adweek’s 10 Best ads of 2014

No time to blog this week due to finals but check out Adweek’s Top 10 ads of 2014. My personal favorite ad was the Budweiser PSA that I wrote about in September but these are pretty great too. Number 10 is super cute and Numero Uno is hilarious. Enjoy!

http://www.adweek.com/news-gallery/advertising-branding/10-best-ads-2014-161692

How to make the most of a college job

10622849_10152419335708371_516538827549666452_n

With the cost of college education these days, it’s almost impossible to get through your time in school without some type of low paying menial job. I was not assigned a work study job but in December of my freshman year managed to get myself hired as a lifeguard at the campus Recreation Center. For a multitude of reasons I can say getting myself that job was one of the best decisions I ever made.

The first thing this job taught me was the value of and hard work and the benefits that come with it. My first semester working the only shift I could get was lifeguarding on Fridays at 6:30 am. I didn’t have classes on Fridays so this was a rough lesson for me in making a commitment and sticking to it. Picking shifts at the Bell Center is based upon seniority and a points system that rewards you for picking up sub shifts. I knew I did not want to get stuck with that crappy shift again so I worked my butt off to get my freshman-self up higher on the priority list for the following semester. I’ve continued to do that every semester and in the 3 years I’ve been there I have applied for and gotten to the highest management positon (Complex Manager) and in the number three position on the priority list for the entire 100+ person staff. As a complex manager I am responsible for a staff of up to 7 on duty recreation monitors and the $40 million Bell and Knapp Centers. In this position I also have had the unique opportunities of evaluating my employees and conducting interviews when hiring new employees both of which are rare opportunities for an on campus college job.

Second, I gained valuable contacts and learned more about workplace culture than I could ever have hoped to. My direct supervisors have come to be my most trusted advisors when it comes to things professionally related. Because I have proven myself to the organization by working so hard there my entire college career they trust me and my opinions. For instance, if they enacted a new policy that I didn’t agree with we could at least have a dialogue about it and I know my thoughts would be heard and taken into account. The Drake athletic director’s office is in the building where I work and after being around for four years now, she and I are on a first name basis. I’m confident that if I need help finding a job after I graduate I can waltz into her office and she’ll help me out to the best of her ability.

10636227_10152459550843512_6536477645134779012_n

Lastly, the cherry on top of me working at the Bell Center: I met my best friends. There’s a group of seven of us, all current Bell Center staff or alums whom I consider to be my best friends. I think it’s pretty amazing that we all became as close as we have because only one manager is on duty at a time so it’s not like we were “working together” all the time. Luckily the ones who have graduated have stayed in town and we make it a point to get together every couple weeks. I am so thankful to have had this job if only because I met these girls who have become so dear to me and have become my lifelong friends.

If you take away anything from this blog take this: make the best of whatever working situation you are in. Many work study and on campus jobs are incredibly boring and feel like a waste of time. I’m here to tell you that they’re not. Yes, lifeguarding at 6:30am on Friday mornings sucked but I got really good at singing along to the radio and critiquing people’s strokes. Stick out the boring job, making the most of it for a year and then apply for a management position. If you’re in a crappy job that has no opportunity for upward mobility then find a new job that allows you to at least apply for a management position with more responsibility. Don’t just come to work and then leave. Invest in your workplace and the people there – both the students and the professional staff members. Who knows, you could create for yourself a permanent position upon graduation. I have one semester left as a Drake Student worker and I will continue to be bettering myself and my workplace all the way to the end.