2014 was a big year for marketing — the desktop computer continued to lose major ground to mobile devices, wearable tech caught on, and crowd sourcing was huge. 2015 is sure to have major gains in the field as well. Here are some of my predictions:
- Instagram: With over 200 million users this app should be marketing central for any company looking to engage with their customers/clients and most importantly potential customers and clients. Instagram is a fantastic platform to share images of pretty much anything and many companies have not figured that out yet. It is a tool that any small business looking for growth needs to master. I predict that in 2015 we will be seeing a lot more of the promoted pictures popping up in our feed as well as many more companies making the leap to get an Instagram in the first place.
- Social payments: Here, I’m talking about both one click purchase capability from sites such as Twitter, Facebook, and especially Pinterest but also peer-peer payments like venmo and more recently, Snapcash. While everyone in my peer group is wary of Snapcash I think as long as companies educated the consumers a little better than a 10 second video, payment systems like this could really take off.
- Geo-fencing: I think geo-fencing and geo-targeting are really cool concepts and I hope they take off in 2015. While getting promotions into the hands of consumers is the top use of this technology it can also be a powerful tool simply for educating people. For instance, I could be the local high school running a fundraiser at the town’s chipotle. I could put a geo-fence around the largest local employer and send a text to everyone there letting them know about the fundraiser. With something like a fundraiser their success depends on awareness so this would be a great tool to educate people about all kinds of things.
- Content is King: Shout-Out to Drake for drilling it into my head the last four years that Content is king. This is a concept that not all companies know, but more and more have been warming up to the idea and I think in 2015 the number of companies producing good, native content is going to rise at exponential levels. Everyone can have a huge sale or donate a bunch of money to a local shelter to generate some good PR, but not everyone is capable of producing good, engaging content. In this day and age content is one of the few things that companies can use to differentiate themselves from the competition. I predict in the next year companies will seriously step up their game and make creating original content (owned media) a larger part of their marketing budget. The Oreo Super bowl tweet a couple years ago is a brilliant example of this – it was original, it was timely and it was a hit.
What do you think will happen in the world of marketing in 2015?