Professional Experience

Instructional Design Consultant: July 2019 – Present

Principal Financial Group – Des Moines, IA

Consults with business partners and leaders to develop effective training for new hires and experienced employees. Responsible for maintaining and revising current curriculum. Collaborates with department leadership on overall communication strategy.

Client Service Associate: July 2017 – July 2019

Principal Financial Group – Des Moines, IA

Responsible for maintaining effective relationships with 401(k) and pension clients in the and small to medium size market in order to help ensure profitability for all stakeholders. Works with internal resources, financial professionals and plan sponsors to enhance relationships and ensure delivery of accurate and timely retirement plan administrative and marketing services.

Sales Marketing Assistant: June 2015 – July 2017

Principal Financial Group – Des Moines, IA

Proactively manage projects for multiple clients simultaneously. This includes developing materials, coordinating with cross functional teams, setting timelines, and following up on deadlines.  Responsible for generating custom design and layout for all sales opportunity materials: presentation decks, agendas, invitations, and name tents (>300 prospects in 2016). Collaborate with leadership and peers in assisting in the creation of new marketing materials.  Continue to identify expense efficiencies in current and future processes.

Marketing and Operations Intern: January – May 2015

Des Moines Menace – Des Moines, IA

• Responsible for creation of 2015 Media Guide and Souvenir program
• Responsible for updating organization’s nine different websites
• Assisted with developing and managing of social media sites (Facebook, Twitter, Instagram)

Digital Marketing Intern: May – August 2014

Kelsifahr, Inc. – St. Paul, MN

• Responsible for all digital marketing including creating content, adding events, photos, case studies, links, and articles to the website (Familiar with HTML, CSS, XML)
• Worked to improve search engine optimization for the company’s website

Marketing Intern: February – May 2014

Des Moines Performing Arts – Des Moines, IA

• Assisted with management of social media (Facebook, Twitter, Pinterest, Google+) to generate traffic to the website and enhance customer experience
• Wrote copy for emails, donor letters, and social media posts to increase patron engagement
• Assisted with updating/creating new marketing collateral (brochures for shows, posters, etc)
• Created and managed databases (Microsoft Word and Excel)

Marketing Intern: April 2013 – March 2013

Drake University Athletics – Des Moines, IA

• Created and implement new marketing plans primarily social media based targeting the Drake student population and the Des Moines community (close to 10k people)
• Assisted with all aspects of game day marketing including on-field promotions and customer service initiatives
• Fulfilled the sponsorship elements such as logo exposure, PA announcements, promotions, and events
• Improved the atmosphere of each event through the use of games, give-aways, contests, trivia, music, etc.

Complex Manager: December 2012 – Present 

Drake University Recreational Services – Des Moines, IA

• Responsible for Recreational Services Twitter account including writing, scheduling, posting, and interacting with other users. Increased followers by 49% since September 2014
• Responsible for supervising a satellite fitness facility on Drake’s campus, the Underground Fitness, as well as a $40 million dollar facility, the Bell and Knapp Centers
• Assist with office support for recreation and professional staff members, through activities such as phone calls, errands, and making weekly and monthly reports
• Duties include overseeing up to six on-duty recreation monitors with patron management, and facility upkeep
• Responsible for safety of patrons in the facility
• Proficient in facility policies and enforcement

Education

Des Moines Area Community College: InDesign Spring 2016

Drake University: Des Moines, IA

Graduated: May 2015 with BSBA in Marketing

• Dean’s List (Fall 2011, Spring 2012, Fall 2014, Spring 2015)

Leadership and Awards

• Boys and Girls Club of Central Iowa marketing committee member
• Director of Marketing, Food Truck 5K
• Principal^® Brand Ambassador
• Miracle League Baseball Coach