Blogging may seem trivial and only something that the fashion students have time for. However, it is actually one of the most important things you can be doing for yourself. Yes, it takes time and energy to get a blog up and running, and you may be thinking that you don’t have time for a blog. Wrong. The only thing you need to get a good blog going is some strategic planning – once a month sit down and write out an editorial calendar of the posts you want to create that month. Planning is the most important aspect to maintain a blog. TBD on an editorial calendar is bound to mean To Be Disastrous so take the time to plan on what you want to do and stick with it.

As someone trying to make their mark in the business world you need to blog because it is one of the easiest ways to leverage SEO and get yourself found. Every blog post you write becomes another webpage and every webpage is another opportunity to move yourself up in the Google Search Rankings. By doing simple things like sprinkling keywords though your post you can rank well for whatever you want to be associated with, whether that be marketing or fashion or even blogging itself. Unlike other marketing initiatives, with blogging you can improve your SEO with every post. Plus, a blog can be as formal or informal as you want to make it!

Blogs allow you to share your expertise and position yourself as an expert and thought leader in a way that just posting your resume on Linkedin cannot. Your blog should engage your readers and invite them to make comments or ask questions thus making it another platform for communication with potential employers or other cohorts of yours.

Bottom line: blogging is free, it’s easy and it’s something that every student needs to be doing.